Die Hyundai Driving Experience bot Auto-Fans nach Lockdown-bedingten Mobilitätseinschränkungen ab Juli 2020 auf Profi-Rennstrecken endlich wieder ein rasantes Fahr-Feeling mit den neuesten Hyundai-Modellen.
Sicherheit stand bei der Hyundai Driving Experience im Corona-Jahr 2020 auf und neben der Fahrbahn an oberster Stelle. Mit einem durchdachten Hygiene-und Schutzkonzept wurden die Veranstaltungen mit bis zu 40 Teilnehmern Corona-gerecht und reibungslos durchgeführt.
Nach eingeschränktem Fahrvergnügen während des Lockdown, startetet die Hyundai Driving Experience mit professionellen Fahrtrainings wieder bei Automobil-Fans durch. Auf den Rennstrecken Bilster Berg und Nürburgring vermittelten Profi-Instruktoren in jeweils anderthalb Tagen spannendes Theorie- und Praxiswissen, das die Teilnehmer anschließend in den dynamischen Hyundai N Performance-Modellen und den innovativen E-Experience-Modellen live testen konnten.
Die renommierte Kreativ- und Produktionsagentur Innocean Worldwide Europe GmbH entwickelte hierfür ein Corona-gerechtes Eventkonzept, dessen Implementierung wir bei allen fünf Veranstaltungen unterstützen durften: von Ausstattung und Branding bis zur technischen Ausrüstung und der jeweiligen Umsetzung vor Ort.
Einen perfekten Rahmen für grenzenlose Begeisterung in puncto Auto-Erlebnis boten die Profi-Rennstrecken. Durch eine markante Markeninszenierung in den Veranstaltungs- und Workshop-Locations sowie die authentische Integration der Hyundai N-Experience und E-Experience, konnte Dynamik neben E-Mobility erlebt und erfahren werden. Rund 1.200 Auto-Begeisterte und Hyundai-Fans nahmen innerhalb von vier Monaten sicher und praxisnah an unterschiedlichen Trainings-Events teil.
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