Following lockdown-related mobility restrictions, the Hyundai Driving Experience finally offered car fans a fast-paced driving experience with the latest Hyundai models on professional racetracks from July 2020.
Safety was the top priority for the Hyundai Driving Experience in the Corona year 2020 – on and off the road. With a well thought-out hygiene and protection concept, the events, with up to 40 participants, were conducted in a Corona-friendly, smooth manner.
After limited driving pleasure during the lockdown, the Hyundai Driving Experience started again with professional driving trainings for automobile fans. On the Bilster Berg and Nürburgring race tracks, professional instructors imparted exciting theoretical and practical knowledge in one and a half days each, which the participants could then test live in the dynamic Hyundai N Performance models and the innovative E-Experience models.
The renowned creative and production agency Innocean Worldwide Europe GmbH developed an event concept suitable for Corona, and we were able to support the implementation of this concept at all five events: from furnishings and branding to technical equipment and the respective implementation on site.
The professional race tracks provided the perfect setting for boundless enthusiasm in terms of car experience. Through a striking brand staging in the event and workshop locations as well as the authentic integration of the Hyundai N-Experience and E-Experience, dynamics could be experienced and experienced alongside e-mobility. Around 1,200 car enthusiasts and Hyundai fans participated safely and practically in various training events within four months.
