Brand staging, corporate festivals and festival activation
Festival Activation = Brand Botox
Festivals – THE Format for Brand Staging.
Hardly any other format has established itself as strongly as festivals as a platform for brand communication and rejuvenation in recent years.
They create an ideal setting to get in touch in an informal atmosphere. With plenty of time, open to variety and 100% receptive. And unerring. Because which festival is visited by which people can be very precisely identified.
We stage brands at festivals. As mobile promotions, as roadshows with temporary buildings, with branding and/or with co-operations.
But not only that. We organise entire festivals for brands.
Almost 10 years ago, we implemented what was probably the first real employee festival and thus creating a new format. The project won several national and international awards.
In the meantime, festival is not only one of our favourite disciplines, but also a regular format. Over the past few years, we have put together an experienced team for this purpose, which combines brand, event and rock ‘n roll expertise.
We organise staff festivals, we plan multi-day “Free and outside” festivals for public clients and industrial customers and we regularly transform the format into meeting and conference projects “brand festivals”.
By the way, we are much better at “rock ’n roll” formats than our competitors, because there are worlds between a festival and a normal corporate event. Those who don’t know the ropes get eaten. Or rather: Those who don’t know the ropes get screwed.
Why it is extremely easy to pay double the regular fee, why “Dear Mr. Music Agent” is the wrong address and why stage directions are not legal texts, we will gladly explain! But not now, rather in the briefing.
Fancy a festival promotion or even your own company festival? Contact our festival specialist Anne Edelweck for ideas and information!
Phone +49 40 570 152 561