Mercedes-Benz Cultural Sponsoring — Brand Staging at the Breminale

The Breminale is a multi-day “outdoors and for free” cultural festival directly on the Osterdeich on the Weser.

For the Mercedes-Benz plant in Bremen, we developed a brand staging that led to a clear added value for the festival and staged Mercedes-Benz in a target group-compliant, sympathetic and tongue-in-cheek manner. The previously unused backdrop – the other side of the Weser – was elaborately illuminated by us and the Weser was used as a canvas. An 80m wide water projection was played every evening by a VJ and created a breathtaking backdrop and the photo motif of the Breminale.