Dentsu Aegis Network – Fusion as a Festival

Task: Concept development and implementation for a teambuilding event with a change of management background. Our approach: instead of the classic format with a boss’s sound system and a moderated workshop in a conference atmosphere, create real experiences and shared memories. Authentic and personal: camping site instead of design hotel, food trucks instead of finger sandwiches, cult testimonial Friedrich Liechtenstein instead of conference moderator.