Die Event-Aufgabe: Umsetzung einer Corona-gerechten, hybriden Tagung für Technikmitarbeiter*innen, die sowohl onsite als auch online teilnehmen. Location-Lösung war dafür die Alte Werft in Bremen, ein 2.500 qm großes ehemaliges Industriegebäude, das Präsenz-Teilnehmern reichlich Platz für genügend Abstand bot. Mittels Stream wurde das Event um weitere 1.000 Online-Teilnehmer erweitert.
So sicher wie nötig, so erlebnisreich wie möglich – so sollte das Wiedersehen nach dem zweiten Corona-Sommer für die norddeutschen Telekom-Mitarbeiter im Rahmen einer hybriden Tagung aussehen. Um einander nach den Lockdowns und langen Home Office-Zeiten auch wieder persönlich zu begegnen und sich direkt auszutauschen. Dafür nutzten wir unsere neue Off-Location in einem Bremer Industriedenkmal („Alte Werft“), die Pandemie-gerechte Rahmenbedingungen und spektakuläre Inszenierung in sich vereint.
Auf 2.500 m2 hat JOKE bereits Ausstattung und Inszenierungen für verschiedenste Eventformate vorbereitet, die mit gemietet werden. Hier waren für je 125 Live-Teilnehmer an zwei aufeinander folgenden Tagen sowohl sichere Live-Begegnungen mit ausreichend Abstand als auch verschiedene Programmpunkte von morgentlichem Get-Together über Tagungsprogramm bis zum abendlichen Chill-out möglich.
Die Kommunikationsprofis der Telekom nutzten das Potenzial hybrider Kommunikation und schalteten für die Content-getriebenen Programmteile insgesamt 1.000 Kollegen online dazu.
Umgesetzt haben wir das Ganze als 360°-Job vom Projektmanagement über Technik mit Digitalisierung / Hybridisierung bis zu Corona-Sicherheit inklusive spektakulärer, pandemie-gerechter Location. In der Alten Werft in der Bremer Überseestadt – dem sicheren Hafen für Live und Hybrid-Events auch in dynamischen Zeiten.
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