SV Werder Bremen – WOW 2020

The “Day of the Fans” is both the opening of the Bundesliga season and a thank-you for the supporters of SV Werder Bremen. Due to Corona, a rethink was necessary and a digital alternative was created. Therefore, in 2020 at the WOW – the Werder Opening Weekend – there was a hybrid event instead of a live atmosphere. Via stream, fans at home were directly and emotionally involved in the varied WOW programme and were motivated for the new season.