Aliud Perspectiva: Pharma-Branchentreff mit Digitalisierungs-Fokus
Beim Jubiläums-Branchentreff des Generika-Unternehmens Aliud stand die Zukunft der Pharmabranche als Thema im Mittelpunkt. Digitalisierung in Inhalt und Form, die wir in einer stimmigen Eventproduktion umsetzen.
Am Vorabend der Fachmesse Expopharm lud das Pharma-Unternehmen Aliud zum zweiten Mal zu seinem Branchentreff Perspectiva, bei dem in exklusiver Atmosphäre die neuesten Trends für die Apotheke der Zukunft diskutiert wurden. Neben dem Symposium und dem fachlichen Austausch stand das 30-jährige Firmenjubiläum im Mittelpunkt. Dabei ging der Blick nicht nur zurück auf die erfolgreiche Unternehmensgeschichte, sondern auch nach vorne in die Zukunft der Branche. Das Thema Digitalisierung zog sich als roter Faden durch die Veranstaltung. Digitalisierung wurde inhaltlich durch Fachvorträge der verschiedenen Experten erlebbar und organisatorisch durch die digitale Besucher-Interaktion: über iPads konnten Fragen an die Referenten gestellt, Speaker-Profile angesehen und Veranstaltungs-Inhalte via E-Mail angefordert werden. Um den Community-Gedanken auch analog zu stärken, rundete eine aktivierende Trommel-Session das Event ab.
So konnten die Gäste der Aliud Perspectiva die Zukunft der Arzneimittel-Industrie praxisnah über ein innovatives Eventkonzept mit digitalen Elementen und dazu ergänzenden Live-Interaktionen erleben. Das Netzwerk-Event des Pharma-Unternehmens haben wir mehrfach an verschiedenen Städten umgesetzt.
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