At the anniversary industry meeting of the generics company Aliud, the focus was on the future of the pharmaceutical industry. Digitalisation in content and form, which we implemented in a coherent event production.
On the eve of the Expopharm trade fair, the pharmaceutical company Aliud invited guests for the second time to its Perspectiva industry get-together, where the latest trends for the pharmacy of the future were discussed in an exclusive atmosphere. In addition to the symposium and the professional exchange, the focus was on the 30th anniversary of the company. The focus was not only on the company’s successful history, but also on the future of the industry. The theme of digitalisation was a common thread running through the event. Digitisation was experienced in terms of content through specialist presentations by the various experts and organisationally through digital visitor interaction: via iPads, questions could be posed to the speakers, speaker profiles viewed and event content requested via email. To strengthen the community idea in an analogue way, an activating drum session rounded off the event.
Thus, the guests of Aliud Perspectiva were able to experience the future of the pharmaceutical industry in a practical way via an innovative event concept with digital elements and complementary live interactions. We have implemented the networking event of the pharmaceutical company several times in different cities.
