Kia EV6: Paneuropäisches Presse- und Influencer-Event rund um innovative Elektromobilität
Als Treiber der Elektromobilität präsentierte KIA bei seinem ersten größeren, europäischen Live-Event seit Pandemiebeginn mit dem Crossover-Modell KIA EV6 ein besonderes E-Car. Dessen innovative Features machten wir 500 Journalisten und Influencern auf einem facettenreichen, im Fullservice umgesetzten Fahr-Event an der Costa del Sol erlebbar.
Für das erste paneuropäische Presse- und Influencer-Event nach Live-Pause und KIA Marken-Relaunch rund um das neue Elektro-Flaggschiff KIA EV6 war 360°-Exzellenz gefragt: Kreative Programmentwicklung, reibungsloses Guesthandling, Umsetzung vor Ort, Event-Produktion inklusive Schaffung von E-Mobilität-Ladestrukturen. Wir lieferten verlässlich mit eigenen Leuten, eigenem Equipment und eigenen Zusatzlösungen. Von der Teilnehmermanagement-Software unserer Digitaltochter DGS über das erfahrene Automotive-Projektteam für die Umsetzung – lokal unterstützt von den spanischen Kollegen unseres DMC-/Event-Netzwerks SEE – bis zur JOKE-Technik- und Produktionscrew.
Nach einem ersten Briefing an der Messe Malaga mit Audio Guide und digitalen 1:1 Experten-Interviews für individuelle Product Deep Deeps, ging es auf den Scenic Drive Richtung Marbella. Mit zwei Zwischenhalts, die für zusätzliche, fotogene Erlebnisse sorgten. Am Playa Padre Beach Club gab es Mocktail- und Makramé-Workshops und eine Live-Demo, die den Produkt-USP des KIA EV6 zeigte: Das Aufladen anderer Geräte via EV6-Batterie. Hier in Form einer DJ-Musikanlage – Beach Party powered by KIA. Weiter ging es nach Puerto Banus mit Drohnen-Foto-Shooting und Yacht-Transfer am malerischen Hafen. Zum Abschluss dann ein Dinner im Designhotel mit Keynotes durch KIA-Experten, Networking und persönlichem Austausch.
Ergebnis: Zufriedene und gut informierte Journalisten und Influencer mit vielseitigem Foto- und Produkt-Content sowie Live-Erfahrungen dank spannender Inszenierung an vier Event-Locations. Ein gelungenes Fahrevent und Produkterlebnis, das sowohl die technische Innovationskraft als auch die neue Designpositionierung der Marke transportierte.
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