We have been accompanying our clients’ anniversaries for 25 years. Around 10-20 projects a year. From large to small. In venerable historic buildings, town halls, castles, our own production facilities, exhibition halls, as road shows — everywhere. For VIPs, employees, customers or the public.
After about 267 anniversaries that we have realised for our clients, it was finally our birthday and we let it rip. On all channels!
We were able to do what we thought was right. And we were able to implement what we always tell our customers to do:
The anniversary became the umbrella for an extensive communication offensive. With content that emerged from the brand and made it an authentic experience.
And our brand is us. Wild, creative, unconventional, down-to-earth and approachable.
In a wild co-creation process with the entire JOKE team, an anniversary campaign and a story were created. A story by us, about us. Decentrally organised and developed but centrally controlled, synchronised and linked in the individual measures.
We implemented 5 different live formats for different target groups and produced content with all measures. For social media, PR, business documents… and at the end of the anniversary year for our website relaunch.
