Mercedes Benz: Exhibition Ey Alter

Demographic changes can be a challenge, but also an opportunity for successful change management in society and business! Mercedes Benz addressed the increasing seniority in the working population in its strategy project “Ey Alter”, which showed the positive synergies of cross-generational cooperation. We translated this directly and live in an exhibition concept full of entertaining contrasts that celebrated diversity: Hipster meeting Silver Surfer, experience meeting the joy of experimentation.