Every year, ArcelorMittal invites its employees and their families to the smelter festival, which JOKE has had the pleasure of organising several times. Each smelter festival has a special motto – e.g. “Experience diversity” (2015), “Higher, faster, stronger” (2016) or “60 years of steel from Bremen” (2017) – which shapes the programme.
JOKE has organised the employee festival for ArcelorMittal Bremen four times in a row. At the so-called Hüttenfest, employees and public target groups meet for a family celebration in XXL on the company premises. Everyone from trainees to pensioners is invited to take part with their children, so that year after year a motley crowd of around 5,000 guests of all ages swarm across the festival grounds and enjoy the varied food and programme on offer. Throughout the day, several groups of artists perform, you can join a factory tour and there are numerous games and activity stations for families and children.
JOKE is responsible for the concept, the programme and the entertainment, the equipment and technology as well as the coordination of the catering. ArcelorMittal publishes a video documentation of the Hüttenfest every year on its web channel Stahl TV.
The festive presentation of the Vordenker Award by the Mayor of Bremen is a special highlight every year. The initiative “Vordenker für Bremen” (Thinkers for Bremen), on the subject of sustainability was launched by ArcelorMittal. In cooperation with Bremen University of Applied Sciences and the organisation “energiekonsens – Die Klimaschützer”, people are honoured who live and breathe sustainability and environmental responsibility to protect the climate to a special degree and thus inspire others.
