We have been handling international and national press events for BMW Group Munich since 2013. As lead agency, we have been implementing the renowned Concorso d’Eleganza Villa d’Este since 2015 – every year an exciting journey in an exclusive setting that combines automotive tradition with innovation.
The Concorso d’Eleganza Villa d’Este is the world’s most exclusive and traditional event for historic automobiles and motorbikes. Since 2005, BMW Group Classic and the Grand Hotel Villa d’Este have been the organisers of this top-class show of rarities, which attracts several thousand enthusiasts and participants from all over the world every year. Annually changing motifs span the arc from the early years of the event and its vehicles in the 1930s to the automotive present and future. With its concept, the experiences for participants and visitors, but above all with the historic automobiles and current concept vehicles, the tradition-rich Classic Weekend with its many top-class side events and exhibitions unites tradition and vision in an impressive way. As the lead agency, we oversee the full-service project from conception to participant management and implementation. Creating Classic Memories.
The range of the multi-day event can be seen in this film of 2018: VIP and press events for exclusive groups of guests to the Public Day with up to 10,000 visitors.
Credits: Film – Urban Screen / Show Content Concept, Art Direction and Content Production, Fotos – Gudrun Muschalla, Hardy Muschler
