A renowned real estate company, founded in Bremen in 1919 and successful worldwide, needs the right setting to celebrate the milestone of its 100th anniversary. We found it in an industrial location in Bremen’s Überseestadt, which combines architectural history with real estate future and was the perfect backdrop for Robert C. Spies’ extraordinary anniversary gala.
100 years of real estate consulting and development – to make the core competencies of the Spies company tangible, a location was chosen that at the same time represents Bremen’s architectural history but also high potential for the future: the Alte Werft (dockyard), a restored industrial area in the Überseestadt. Like Robert C. Spies, Überseestadt stands for international networking and Hanseatic strengths.
The Alte Werft, with its abundant rustic charm, was given an elegant, modern ambience by us for the anniversary celebrations by means of elaborate technical and equipment design, in keeping with the brand essence of Robert C. Spies. For this purpose, the large floor space was divided into two main areas. The informal lounge area with exhibition elements reflected the company’s history, and the dinner location, with a visual focus on the actors and actions on stage as well as long tables, created a familiar community feeling among the guests.
The themes of tradition and innovation, which are characteristic for an anniversary, were also congenially taken up in the creative design concept: modern and playful accents broke through the originality of the industrial location and provided exciting visual moments.
We implemented the gala event completely as a 360° project: in addition to the concept and production, the location also came from JOKE’s portfolio – since the beginning of 2019, we have been managing the event location with vintage character and bringing new splendour to the Alte Werft.
