DSV
Trade Fair Stand
On a roll! A trade fair stand that brings logistics to life – playfully.
For DSV – Global Transport and Logistics – we created an interactive exhibition stand for the leading trade fair Tralog (transport & logistic) in Munich that made the brand tangible in a completely new way: playful, human, and sustainable. At the heart of it all – and running all around the stand – a marble run that not only illustrates logistics processes clearly but sets them in motion.
How do you explain perfectly coordinated logistics processes – without actually explaining them? By making them something you can experience. That’s exactly what we achieved for DSV at Tralog 2025 – with a marble run that winds its way through the entire 300 m² stand. © Photos: DSV
Visitors set the ball in motion themselves and discover how DSV logistics works across seven stations: sometimes carried by a plane, sometimes lifted by a crane, sometimes scanned in a warehouse. Each station triggers a process – videos play, conversations start. And at the end? A giveaway with a QR code linking to a short film – logistics to go.
The architecture? Open, modular, and based on a grid reminiscent of a high-bay warehouse. Materials like maritime pine and cardboard bring warmth, sustainability, and reusability. No disposable stand construction here – but a long-term system built on identity and efficiency.
A presence that stood out, worked – and went viral, both on-site and online.
On a roll! A trade fair stand that brings logistics to life – playfully.
For DSV – Global Transport and Logistics – we created an interactive exhibition stand for the leading trade fair Tralog (transport & logistic) in Munich that made the brand tangible in a completely new way: playful, human, and sustainable. At the heart of it all – and running all around the stand – a marble run that not only illustrates logistics processes clearly but sets them in motion.
How do you explain perfectly coordinated logistics processes – without actually explaining them? By making them something you can experience. That’s exactly what we achieved for DSV at Tralog 2025 – with a marble run that winds its way through the entire 300 m² stand. © Photos: DSV
Visitors set the ball in motion themselves and discover how DSV logistics works across seven stations: sometimes carried by a plane, sometimes lifted by a crane, sometimes scanned in a warehouse. Each station triggers a process – videos play, conversations start. And at the end? A giveaway with a QR code linking to a short film – logistics to go.
The architecture? Open, modular, and based on a grid reminiscent of a high-bay warehouse. Materials like maritime pine and cardboard bring warmth, sustainability, and reusability. No disposable stand construction here – but a long-term system built on identity and efficiency.
A presence that stood out, worked – and went viral, both on-site and online.