No festival in sight in the Corona summer – but a promotional wonder weapon for audience activation ready for use in the agency workshop? So we had to get creative and productive – and that’s what we did …
What to do when almost all music festivals are cancelled due to Corona – but the promotional tool for audience activation is already finished?
Simply retool! With a lot of creativity and manual work, the BILLY BOY hand truck, which was originally meant to transport visitors’ luggage and distribute condoms at festivals, became a multi-fun tool.
We moved the home office into the garage at home, where the conversion and upgrading of the BILLY BOY hand truck, which JOKE designed and built itself, took its course with great attention to detail. It had its maiden voyage at the drive-in cinema festival instead of at the music festival, where BILLY BOY ensured maximum safety in traffic with condoms.
As a multifunctional talent, it dispensed splashing water for car windows, silver rain and confetti for hot air and beer to cool down. This delighted many visitors to the drive-in cinema in Oldenburg – and even more so in the social media. Because the content with the JOKE professional promoters BILLY BOY and BILLY GIRL, who hurled condoms contactlessly into the audience via slingshot and drove their hand trucks to technical heights, brought six-figure coverage.
So there was a safe happy ending for the BILLY BOY sack truck after all.
