Events during corona?

Since February, Corona has been ruling our lives and preventing what we have been doing passionately and with conviction for the past 25 years: Events and live communication.

Meetings are limited and sometimes not at all possible.

Is live communication a luxury that can simply be put on hold for over a year?

Clearly not. Very few events in recent years have been implemented out of a pure desire to celebrate.

Strategic, motivating, involvement, networking and activating LIVE formats were chosen as measures to achieve concrete goals for good reason.

But now what? When is a live meeting possible again and under what circumstances? Should we plan “on sight” or rather switch directly to digital events or classic communication?

And is it even possible to achieve the impact with digital events that we would have achieved live ones? Or are there other alternatives that can achieve the goal even in times of Corona?

There is no blanket answer to this. But one recommendation: Look for a partner who advises you in an agile way and according to the circumstances. A partner who advises strategically, provides planning security and deals with the possibilities day after day. Digital, hybrid and live.

We firmly believe that we are the ideal partner in the current and upcoming phase of the Corona Pandemic! Why?

• We are active, informed and engaged. We represent the interests of our industry and our clients in the leading trade associations, are in regular exchange with politicians as well as health experts and develop concepts, case studies and sample events for the restart of live events together with other industry participants.
• We provide absolutely flexible advice. Our full-service approach makes it possible that none or hardly any contracts have to be concluded with other suppliers until shortly before the event. There are no costs incurred or only costs agreed in advance if a measure cannot be implemented as planned. This applies to furniture, technology, staff and many other services. And if, in the end, digital is the way of choice, we are also very experienced in this area.
• We are digital. We have been implementing digital or hybrid formats for a long time. Our own studio and streaming technology makes us fast and professional. And for web, app and software topics, we have a competent partner in the JOKE family in our subsidiary “Digital Guest Solutions GmbH”. To the project examples.
• We are competent in consulting and creativity.
• Anyone planning events today has to approach things differently than in the past. No matter whether live or digital. If you plan digitally and try to transform the live experience almost 1:1 into the digital world, you will most likely achieve very tiring results. We know solutions that turn a digital alternative into an unforgettable and entertaining experience. And we also know a thing or two about distance, hygiene, rapid tests, travel restrictions, contact documentation, approval processes, country-specific requirements and other measures to make live events safe and up to date. In addition to professional corona protection for events including rapid testing full service, we support pandemic response in the state of Bremen with manpower, material and appointment software in the vaccination centres and a test centre that we operate with medical partners.
• We are stable and reliable.
• The Corona pandemic hit our industry hard and we are not entirely unscathed either. But we are financially able to cushion the situation and will continue to lead the industry in the years to come. So far, we have not had to lay off a single one of our approximately 100 employees, and we intend to keep it that way. So that we are on stand-by when everything is back to normal, the way it should be.

Fotos: JC Gellidon, Anna Imm