Leschaco
X-mas Drive-In
X-mas Drive-In: A Truly Special Employee Event in Extraordinary Times
How can you create an emotional employer branding experience during the Christmas season when a traditional party isn’t possible due to COVID? For our logistics client, we staged a truly unique employee event: a drive-in experience with winter wonderland flair, a festive Christmas show, and a heartfelt thank-you to the team after a challenging and turbulent pandemic year in 2020.
Just two days before the winter COVID lockdown, we swapped the classic Christmas party for an unforgettable winter fairytale: our team created an original X-Mas Drive-In – a blend of Christmas show and winter wonderland, packed with surprises and designed with great attention to detail, creative storytelling, and deep appreciation for the employees.
Completely COVID-safe, guests experienced the show from the comfort of their cars – with a maximum of four people per “car-sleigh.” On the program: entry with Christmas songs or poems as “payment,” dancing Christmas trees, quirky Santas, JOKE’s angelic apprentices on swings, a gospel choir, harp music with DJ support, corona-themed can toss to release pandemic frustrations, and snowmen in hazmat suits handing out cotton candy.
As a heartfelt finale, each guest received a personal gift from the company’s CEO.
This extraordinary Christmas experience was more than just an event – it was a powerful symbol of employer branding and living company culture. The concept not only delighted employees and their families but was also honored with Gold at the BrandEx Awards – winning Best Employee Event and scoring highest across all competition categories.
