EDEKA unplugged! Okay, it’s no longer allowed to be called that after a British broadcaster made its displeasure known about the use of the term “unplugged”. Now the format is called EDEKA Live. But this has not fundamentally changed anything about the event format that was once created. It is all about one thing: informal communication and feeling good in the company of customers, partners, suppliers and friends of the company.
So what to do after a long day at the Internorga in Hamburg? Preferably nothing. Which is exhausting.
The idea was to find places that were as unconsumed as possible. And to bring people together there who share a preference for good conversation, good food and drinks as well as spatial experiences.
Not in an artificial way. But completely unpretentious and confident. Cosy. Sitting and standing. Always accompanied by unobtrusive show acts, mainly musical. Unplugged, that is.
This has resulted in a now established format, which, like a dish, is very coherently composed from the ingredients of our recipe. Always stylish and in harmony with EDEKA’s corporate design and visual language.
Speaking of ingredients: You don’t have to be able to work magic to make people happy. Just take a few simple ingredients that are really good. Not too many. Combine them cleverly and invite a few nice guests.
Then it’s on. Whether unplugged or live doesn’t matter.
