An international transport and logistics company with Danish roots needs a new spatial platform for its trade fair presence. From this briefing, we developed the concept for a trade fair stand that brought the global “hygge” trend from Denmark to life with lots of cosiness, well-being and everyday happiness at the DSV stand.
Together with the client, the team developed the central idea and the communication concept in workshops. The friendly home country is modern, its inhabitants are communicative and pleasant. DSV is global, large and modern – but the decisive factor is: it is also likeable, down-to-earth, but above all – very Danish!
The trade fair presentation should not only evoke distant associations with Denmark, relaxed holidays and fond memories, but also provoke and call up this feeling in the trade fair visitors. Thus, the DSV trade fair stand became a “trade fair beach”.
